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Marketing and Growth Lessons for Uncertain Times

ConversionXL

“Value brands can also effectively reach out to pained-but-patient consumers who previously bought higher-end brands, a strategy Wal-Mart aggressively used with its ‘everyday low prices’ policy in the 2001 recession.” The temptation, therefore, is to stop everything, to clear bandwidth for some very real and very pressing crisis management.

Marketing 121
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Bubble Trouble? I Don’t Think So

Ben's Blog

To find out whether or not today’s public technology companies have hit bubble valuations, let’s compare some companies that survived the great bubble with their bubble era valuations: The Enterprise Value-to-Revenue multiple (EV/Rev) and Price-to-Earnings multiple (PE) are commonly used metrics to tell the valuation:value story.

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Evolution of a Founder: Lessons I have learned

om.co

I had been writing GigaOM (the blog) since December 2001, but in 2003, I started working on a piece for Business 2.0 called The Rise of a Insta-Company, which theorized that open source, cheap bandwidth and increasingly falling cost of infrastructure would result in companies being built at a dramatically lower cost than ever before.

Founder 80