What’s The One Thing That Creates High User Engagement?
ConversionXL
NOVEMBER 12, 2015
Message match. The concept of scent really began in 2001 , when a Xerox Palo Alto Researcher, Dr. Ed Chi, reported that the way humans track information is not unlike the way that animals track food. Match your messages with users’ intent, from wherever the traffic flows. Look at how well they match: Image Source.
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