article thumbnail

What’s The One Thing That Creates High User Engagement?

ConversionXL

As Eisenberg put it, “Creating and preserving intentional scent trails on your site translates to improved ROI for your paid and organic search terms.”. The concept of scent really began in 2001 , when a Xerox Palo Alto Researcher, Dr. Ed Chi, reported that the way humans track information is not unlike the way that animals track food.