New Rules for the New Internet Bubble
Steve Blank
MARCH 18, 2011
The reward for doing so was a liquidity event via an Initial Public Offering. But the bubble mantra of get “big fast” and “first mover advantage” demanded tens of millions more to create a “brand.” The IPO offering document became the playbook for startups. 2001 – 2010: Back to Basics: The Lean Startup.
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