New Rules for the New Internet Bubble
Steve Blank
MARCH 18, 2011
The reward for doing so was a liquidity event via an Initial Public Offering. The IPO offering document became the playbook for startups. 2001 – 2010: Back to Basics: The Lean Startup. In the new bubble PR may be your new best friend, so invest in it. They taught you about customers, markets and profits.
334 
Let's personalize your content