Remove 2001 Remove Differentiation Remove Information Remove Naming
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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Dean Kamen’s code name for the project was “Ginger.” Finally, in December 2001, came the big reveal: Ginger was the Segway. . Secrets deliberately withhold information—briefly or indefinitely—for company benefit at consumer expense. Why do we assume that secret information has more value?

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Dean Kamen’s code name for the project was “Ginger.” Finally, in December 2001, came the big reveal: Ginger was the Segway. . Secrets deliberately withhold information—briefly or indefinitely—for company benefit at consumer expense. Why do we assume that secret information has more value?

Customer 101
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The Best Books for Marketers (New and Old)

ConversionXL

The mind, as a defense against the volume of today’s communications, screens and rejects much of the information offered. Published in early 2001, Positioning remains as relevant and actionable now as it was then. Why do so many companies fail to differentiate ? Ways to differentiate: reverse brand. – Al Ries.

PPC 134
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Episode 1: Business Loans, Website Tips, and the Apple Watch – The Bcast

Up and Running

Tim details also the insurance information. If you’re an eCommerce site, your category page or your product page is much more likely entrance into your site than them just typing in your domain name. They’ve no control over the slider in most cases and it’s just a lazy way to put information on the page.

SBA 60
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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

When you support that platform with inspirational and informative subject matter that helps guide people along the way, and then offer them a community of service providers who can help round out their team—well, that’s the ticket. That’s what spawned the idea that I can do better and namely how computer users deserved much better.

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Evolution of a Founder: Lessons I have learned

om.co

I had been writing GigaOM (the blog) since December 2001, but in 2003, I started working on a piece for Business 2.0 Faster networks meant people would be able to access information anytime, anywhere, on any device. Name (required). Here is the TL:DR version in case you are pressed for time. STARTING IT UP. What do you think?

Founder 80
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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

2001 ; Tullis et al., Unfortunately, many researchers, typographers and graphic designers continue to cite Burt and Weildon uncritically, meaning that many of the informal resources on typography found on the web today continues to propagate unsubstantiated claims on the utility of serifs. 2000-2001 , Tullis et al.,