New Rules for the New Internet Bubble
Steve Blank
MARCH 18, 2011
We’re now in the second Internet bubble. The reward for doing so was a liquidity event via an Initial Public Offering. The IPO offering document became the playbook for startups. 2001 – 2010: Back to Basics: The Lean Startup. In the new bubble PR may be your new best friend, so invest in it.
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