ConversionXL
JANUARY 8, 2021
Published in early 2001, Positioning remains as relevant and actionable now as it was then. Ponderings of a PPC Professional by Kirk Williams (2020). More than a book of PPC tactics, Kirk Williams explores the thinking and strategy behind essential digital components that affect every facet of your work. – Al Ries.
ConversionXL
NOVEMBER 12, 2015
The concept of scent really began in 2001 , when a Xerox Palo Alto Researcher, Dr. Ed Chi, reported that the way humans track information is not unlike the way that animals track food. They wasted their PPC money sending me to a page that was irrelevant to my pre-click interests. What Is “Scent” Anyway? That is, they follow a scent.
ConversionXL
APRIL 12, 2012
A study on sex in the movies - that examined more than 900 films released between 2001 and 2005 - concluded that nudity and explicit sex scenes don’t translate to success for major motion pictures. Of course, these surveys were asking people how they would behave. People rarely know. Sex doesn’t sell movies. Image source.
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