Key Insights from Every Speaker of Elite Camp 2016
ConversionXL
JULY 11, 2016
The quote first surfaced in 2002. Most of the time companies invest in traffic, sites, analytics, but not user research to find out about the the true/implicit motivation of their customers (reasonable would be at least 85%/15%). Build acquisition into your product (LinkedIn, TransferWise). Use marketing to amplify your product.
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