2002 Advertising Analytics SEM 
ConversionXL
SEPTEMBER 5, 2019
They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., For example, if we can segment by personas and find common blogs that each persona consumes regularly, we know where to guest post, advertise, or build partnerships. Another was a hybrid of CRO stuff and analytics -focused stuff like Occam’s Razor.
ConversionXL
MARCH 7, 2017
One of the best definitions I’ve found, which expounds a bit more, comes from Tony Zambito circa 2002 : Tony Zambito: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.
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