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How to Build Robust User Personas in Under a Month

ConversionXL

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., People will write “Google Analytics” where others will write “GA” and there will be a lot of discrepancies like this. Another was a hybrid of CRO stuff and analytics -focused stuff like Occam’s Razor. To start with, the data will likely be a mess.

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How to Build Robust User Personas in Under a Month

ConversionXL

One of the best definitions I’ve found, which expounds a bit more, comes from Tony Zambito circa 2002 : Tony Zambito: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.