2002 Aggregator Differentiation Metrics 
om.co
FEBRUARY 5, 2013
In the early days, my belief was that blogs (or as I called them micro-pubs back in 2002) would grow really fast and it would allow me to aggregate large subsets of audiences around specific niches. But that is the real metric of success as far as I am concerned. And so we built our company. Back to the top.
ConversionXL
JULY 11, 2016
The quote first surfaced in 2002. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Be aware of your USPs and transfer them to your online business to differentiate from the ‘big’ competitors. Prioritize.
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