2002 Analytics PPC Sales 
VC Cafe
NOVEMBER 6, 2010
Omer : I have been online since 2002. It’s scalabale and has a real time analytics platform. VC Cafe: Let me undertsand the economics.How do you set the price of a PPC? The advertiser is able to choose from a list of a pre-determined PPC rates for the software. VC Cafe: And how often do you update the PPC rates?
VC Cafe
NOVEMBER 6, 2010
Omer : I have been online since 2002. It’s scalabale and has a real time analytics platform. VC Cafe: Let me undertsand the economics.How do you set the price of a PPC? The advertiser is able to choose from a list of a pre-determined PPC rates for the software. VC Cafe: And how often do you update the PPC rates?
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VC Cafe
NOVEMBER 6, 2010
Omer : I have been online since 2002. It’s scalabale and has a real time analytics platform. VC Cafe: Let me undertsand the economics.How do you set the price of a PPC? The advertiser is able to choose from a list of a pre-determined PPC rates for the software. VC Cafe: And how often do you update the PPC rates?
ConversionXL
JULY 11, 2016
The quote first surfaced in 2002. Most of the time companies invest in traffic, sites, analytics, but not user research to find out about the the true/implicit motivation of their customers (reasonable would be at least 85%/15%). The aim nowadays should be to create great content that directly converts into sales.
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