2002 Analytics Reputation SEM 
ConversionXL
SEPTEMBER 5, 2019
They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., followed by a series of factors like “cost,” “reputation of instructors,” and “interactivity.” People will write “Google Analytics” where others will write “GA” and there will be a lot of discrepancies like this.
ConversionXL
MARCH 7, 2017
One of the best definitions I’ve found, which expounds a bit more, comes from Tony Zambito circa 2002 : Tony Zambito: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.
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