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How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience. Where marketing teams rely on heatmaps and C-suite opinions, Wynter aims to change how marketers write copy based on the feedback of target audiences.

Marketing 109
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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I asked what the audience most needed to hear. This was an audience of mostly first-time entrepreneurs. I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. That happened a lot in 2002 and again in 2008.

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30 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I founded Wings Air Helicopters in 2002, which started out as a flight school with just one training helicopter and has since grown into a premier helicopter company. I officially parted ways with the Globetrotters in August and Eric PR & Marketing is my path forward. Thanks to Eric Nemeth, Eric PR & Marketing ! #6-

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). What the big studies have shown.

Marketing 121
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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

The way to marketing strategy involves high energy and imagination in order to grab the attention of the audience you want to target. Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them.

Marketing 156
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The Long And Short Of Rebranding Your Business

YoungUpstarts

You may have just been acquired, your business might be trying to come out of a major crisis or you could need to rebrand because your core audience no longer identifies with your business. So between 2002 and 2007, Compaq continued to use their logo with little change. The first step was PR. HP Merger With Compaq.

Merger 124
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19 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

As a group, we thought about a play on words and eventually settled on MissHeard, which highlighted our youth audience, and a feeling that I wanted to combat: the feeling that girls often have of being misheard or misunderstood. Ebooks4fashion was a very short name, easy to remember and it works perfectly for my audience.

Naming 76