ConversionXL

FEBRUARY 19, 2020

Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” At a tactical level, companies can improve their customer segmentation and personalize marketing and sales experiences. To create the virtual customer journey, the study recruited 16 subjects. Image source ). It used 10 subjects.

Software Review 105

Software Review Advertising Stealth Campaign 105

Steve Blank

NOVEMBER 25, 2013

Teams can prove their competence and validate their ideas by showing investors evidence that there’s a repeatable and scalable business model. A Lean Startup methodology offers entrepreneurs a framework to focus on what’s important: Business Model Discovery. We focus on evidence and trajectory across the business model.

Oakland 326

Oakland Incubator Lean Metrics 326

Steve Blank

MARCH 31, 2015

At the heart of this “offset strategy” was “precision strike,” – building stealth aircraft to deliver precision guided munitions unseen by enemy radar, and designing intelligence and reconnaissance systems that would target for them. In Afghanistan in 2002 U.S. could design and produce. The Gulf Wars.

Silicon Valley 120

Silicon Valley Afghanistan Iraq Kuwait 120