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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” In Mexico’s 2015 elections , citizens’ responses to the governing party ads were often recorded without their knowledge. Other codes in the business world have similar principles: informed consent, confidentiality, privacy, etc.

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Making Decisions in Context

Austin Startup

Board and Governance issues arise from day one in most startups. Make your choices only after you’ve done some due diligence with other companies where they’ve served. Your business works as intended if you can attract customers that fit into the context of your operation. Self-Awareness will conclude this list for today.

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35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

Corner Piece Productions doesn’t have its own website currently, but here’s the site for West of Her, which picked up five Best Narrative Feature awards over our festival tour this summer, along with rave review from critics across the country, and is set for wide video on demand distribution this year. Image Credit: Janet Wu.

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Swipe debit card, get stock; In defense of the IPO; New models for SMB lending, and more

Ben's Blog

MANAGE MY SUBSCRIPTIONS By clicking the Subscribe button, you agree to the Privacy Policy Fintech products ease more Americans into the stock market The percentage of Americans who own stocks is falling, according to the Wall Street Journal : only 55 percent own stocks today, compared to 67 percent in 2002. in addition to home ownership.

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