Neuromarketing Ethics: How Far Is Too Far?
ConversionXL
FEBRUARY 19, 2020
Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” One example is so-called “ stealth neuromarketing ,” which tries to manipulate consumer behavior without their being aware of its influence, threatening consumer autonomy. That seems unlikely, but neuromarketing isn’t going away.
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