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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” One example is so-called “ stealth neuromarketing ,” which tries to manipulate consumer behavior without their being aware of its influence, threatening consumer autonomy. That seems unlikely, but neuromarketing isn’t going away.

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Hacking For Defense In Silicon Valley

Steve Blank

BMNT , a new Silicon Valley company, is combining the Lean Methods it learned in combat with the technology expertise and speed of startups. The offset strategy was smart weapons, smart sensors, and stealth using silicon chips, electronics and computers that only the U.S. In Afghanistan in 2002 U.S. In World War II the U.S.

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It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

We now have the tools, technology and data to take incubators and accelerators to the next level. Teams can prove their competence and validate their ideas by showing investors evidence that there’s a repeatable and scalable business model. We focus on evidence and trajectory across the business model.

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