The Next Web

DECEMBER 2, 2013

We interviewed the heads of the top Web and mobile development companies, incubators, agencies and labs to understand what it takes to design and develop the most successful apps of our generation. Here are their breakdowns of the costs and time investments to create 10 of the world’s hottest startups. million to develop.”.

Cost 168

Cost San Francisco New York City Ruby 168

ConversionXL

SEPTEMBER 5, 2019

Because they used the magic term ‘personas,‘ development teams were discouraged from developing their own, not realising that a market segment might contain multiple personas. Development teams couldn’t use marketing personas to make design decisions, so they decided personas weren’t that useful. (It In fact, it was fun!

Software Review 115

Software Review Design Agile Analytics 115

ConversionXL

MARCH 7, 2017

One of the best definitions I’ve found, which expounds a bit more, comes from Tony Zambito circa 2002 : Tony Zambito: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.

Software Review 102

Software Review Design Agile Analytics 102

Scalable Startup

FEBRUARY 1, 2013

In the last five years, there’s been this sort of acknowledgment of the consumerization of the enterprise, which is consumer product development, design methods applied to business software, of which SaaS and cloud and all these things are examples. I can switch to SaaS for less than the cost of the maintenance on the old software.”

Software Review 22

Software Review Startup Venture Capital Stock 22