2002 Cost Metrics Product Development 
ConversionXL
SEPTEMBER 5, 2019
Because they used the magic term ‘personas,‘ development teams were discouraged from developing their own, not realising that a market segment might contain multiple personas. Development teams couldn’t use marketing personas to make design decisions, so they decided personas weren’t that useful. (It In fact, it was fun!
ConversionXL
MARCH 7, 2017
One of the best definitions I’ve found, which expounds a bit more, comes from Tony Zambito circa 2002 : Tony Zambito: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.
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Startup Lessons Learned
OCTOBER 19, 2009
"We do not develop a product until we get a paying customer," says Orit Pennington , who co-founded the six-employee company with her husband in 2002. Development time is typically no more than two to three weeks, and it generally takes just a few orders to cover development costs. Read the rest.
Scalable Startup
FEBRUARY 1, 2013
In the last five years, there’s been this sort of acknowledgment of the consumerization of the enterprise, which is consumer product development, design methods applied to business software, of which SaaS and cloud and all these things are examples. I can switch to SaaS for less than the cost of the maintenance on the old software.”
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