article thumbnail

30 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I founded Wings Air Helicopters in 2002, which started out as a flight school with just one training helicopter and has since grown into a premier helicopter company. I officially parted ways with the Globetrotters in August and Eric PR & Marketing is my path forward. Thanks to Eric Nemeth, Eric PR & Marketing ! #6-

article thumbnail

On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. That happened a lot in 2002 and again in 2008. I believe a bubble occurs when a market is willing to pay greater than intrinsic value for an asset class. You feel it, too.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. Survey design. Laura Blue of LaunchLink PR corroborates Gerhardt’s message : It is during these times that brands need to be especially considerate about what and how they are communicating to customers, partners and stakeholders. What the big studies have shown.

Marketing 121
article thumbnail

Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

So the idea is guerrilla marketing is used as a strategy designed for you to promote your startup in an unconventional way with little budget to spend. Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. Not necessarily.

Marketing 156
article thumbnail

The Long And Short Of Rebranding Your Business

YoungUpstarts

Not all rebranding exercises need a change of logo or design. In 2002, Hewlett Packard signed a merger agreement with Compaq that would bring together the computer hardware businesses of the two businesses, each with revenues of over $40 billion. So between 2002 and 2007, Compaq continued to use their logo with little change.

Merger 124
article thumbnail

How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. They’re a great example of employee advocacy because their content is often shared and retweeted by their colleagues, like their Digital PR Lead. The course is designed to help you create and define a strategic brand identity, so you can build a successful brand.

Marketing 109
article thumbnail

19 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

It’s also a great way to show that we put a lot of thought and care into not just crafting our jewelry but also the designs and the symbolic meaning that goes behind each aspect of our business. Thanks to Robyn Lanci, Owl PR ! #12- Thanks to Slisha Kankariya, Four Mine ! #3- 3- A name with competitive advantage in search.

Naming 72