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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. Survey design. A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like? What the big studies have shown. Their best course is to stabilize the brand.

Marketing 121
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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

So the idea is guerrilla marketing is used as a strategy designed for you to promote your startup in an unconventional way with little budget to spend. Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. Not necessarily. Conclusion.

Marketing 156
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The Long And Short Of Rebranding Your Business

YoungUpstarts

Executing A Rebranding Campaign. Not all rebranding exercises need a change of logo or design. In 2002, Hewlett Packard signed a merger agreement with Compaq that would bring together the computer hardware businesses of the two businesses, each with revenues of over $40 billion. The first step was PR.

Merger 124
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How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. The course is designed to help you create and define a strategic brand identity, so you can build a successful brand.

Marketing 109
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A Marketer’s Ode to Gawker

crowdSPRING Blog

As Farhad Manjoo put it in the New York Times : Created in 2002 after the dot-com bubble, Gawker was far from the first online news site; it wasn’t the first blog or the first network of blogs, either. Gawker also blew old school PR standards to smithereens. But Gawker was uninterested in playing either version of the PR game.

PR 56
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Cracking The Code: Churchill Club 2008 Top 10 Tech Trends

Cracking the Code

Unfortunately, John Doeer was not in the panel this year, but Tony said he could not believe anymore in Johns forecasts after his support of Hillarys presidential campaign. 80 percent voted “Yes” 6) Evolution trumps design (Steve) Artificial Intelligence algorithms will be necessary for each great invention (e.g.,

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

Because.NET is designed to extend, not disrupt. NET is designed to tightly integrate with and seamlessly extend the Microsoft stack in extremely powerful but ultimately incremental ways. Some us have evolved past the visual designers. Did you confused the Visual Studio WinForms designer with C#, then accidentally call it.NET?

Java 107