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How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. But what if your true mission is to “reduce the amount of boring content on the internet”? With enough resources, products can always be copied.

Marketing 109
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Stitch Fix: Reinventing Retail Through Personalization

abovethecrowd.com

A new pricing or packaging model does not by itself represent a meaningful core differentiation, and the rising abundance of “subscription” or “flash sales” companies heightened our concern with regard to barriers to entry. ecommerce Internet retailing Uncategorized Venture Capital Web/Tech Ecommerce Retailing Stitch Fix'

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Ninja Moves from a Secret Marketing Entrepreneur

The Startup Magazine

Understand how to differentiate your brand in a crowded marketplace. The “advertising is dying” drumbeat started in November 2002 when Gallup released this study that proved traditional advertising expenditures were not generating results. Have a great product/service (which takes time to develop).

Marketing 123
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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

In the late 90’s he saw the internet boom and helped start IronPlanet.com, a construction equipment marketplace that is nearing an IPO. In 2002 after exiting his second company he was attracted to the variety of being a VC. At the time consumer internet venture capital was still suffering from the collapse of the Tech Bubble.

Vertical 265
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This Week in VC: Michael Montgomery (President, Montgomery & Co.)

Both Sides of the Table

Michael’s view (full details in the video) is that right now there often aren’t multiple buyers for consumer Internet companies and prices often aren’t what people hope for going into the process. Founded in 2002 and expanded after founders graduated from CMU in 2006.

IPO 242
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

The Past (1985-2002). The Bridge Between Online Services & The Internet: AOL. It was an online community like CompuServe and eventually started offering people dial-up access to the Internet for a monthly fee. AOL was controlled by one company and the Internet was distributed. AOL was closed, the Internet was open.

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A New Company

Spencer Fry

While Lynda began offering online classes in 2002, my first taste of online education came from seeing Skillshare grow from it’s founding in 2010 from within the Carbonmade office (shoutout to the Skillshare founder, Mike Karnjanaprakorn). Then in early 2013, Skillshare moved to online classes and I further saw the value of online education.