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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

One early researcher was Edward Bernays—Sigmund Freud’s nephew—who coined the term “public relations.”. Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” At a tactical level, companies can improve their customer segmentation and personalize marketing and sales experiences.

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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

When I started the business in 2002 we mainly sold portable air cooling and heating products. When I left the corporate world in 2011 to start my Public Relations and Communications firm, it was important that my company/brand represent me and my background. 18- Translating common PR-related word. 10- Memorable name.

Naming 91
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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

You use marketing and sales language, when attempting to make technical points. But I admit, I started programming assembly at 11 and then did a lot of C++ before moving on to.NET in 2002. We wrote all of our software in VB6 and then ported it to.NET in 2001/2002. Technical people can smell a fake from a mile away. Arve Systad.

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