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Getting Serious: The next billion-dollar market in games

VC Cafe

America’s Army pushed the first person shooter genre into the service of recruitment and public relations. billion in revenue worldwide. The Internet made it easy to distribute cognitive games, and mobile devices meant they could be played anywhere. The rise of mobile gaming. In 2013, mobile gaming generated $13.2

Marketing 162
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Second-Class Investor Citizens: Facebook’s IPO and Dual-Class Equity Structures

Gust

Dual-class voting structures are receiving a lot of attention these days along with intense publicity related to the Facebook IPO , following in the wake of other recent tech IPOs with a similar structure such as Zynga and LinkedIn.

IPO 159
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35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

When we started our company in 2002 we decided that Sonjara would make a great name for our company or product; meaningful and unusual, as well as easy to pronounce and spell. Towards the end, we decided we needed a name that really spoke to what we wanted to do, that being, increasing visibility for companies and driving traffic and revenue.

Naming 48
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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. OK Go is an indy rock band formed in 2002, with three albums released since their inception. Most important lesson: hire a 6-foot tall chicken to promote your brand. Yes we can!

Viral 107