Remove 2002 Remove PR Remove Product Remove Revenue
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. By contrast, Staples closed down some underperforming facilities but increased its workforce by 10% during the recession, mainly to support the high-end product categories and services it introduced. Use that intelligence to inform product portfolio and investment choices.”.

Marketing 121
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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. Ah, but today’s Internet companies have real revenue! That happened a lot in 2002 and again in 2008. If you are interested the Vimeo is here. and profits!

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How to Radically Stand Out with Brand Marketing

ConversionXL

You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right? In 2002, Elon Musk created Space X. With enough resources, products can always be copied. It’s tough to compete on product alone and you’re likely to see diminishing returns. And yet, revenue went up by 45% YoY.

Marketing 109
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The Long And Short Of Rebranding Your Business

YoungUpstarts

In 2002, Hewlett Packard signed a merger agreement with Compaq that would bring together the computer hardware businesses of the two businesses, each with revenues of over $40 billion. So between 2002 and 2007, Compaq continued to use their logo with little change. The first step was PR. HP Merger With Compaq.

Merger 124
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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

But with the help of Grahams company, which specializes in creating tech systems for start-ups, Jumpstart grew to more than $50 million in revenue--enough to make it an attractive acquisition for media conglomerate Hachette Filipacchi. In 2002, he stepped gingerly into the work-for-equity arena, with a modest investment in one start-up.

Arizona 40
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35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

Hand reared, growing into a cheeky, unique little character, full of personality and attitude… what better name for our product than ‘Oska. The name for my independent film production company, Corner Piece Productions, was inspired by a motif of puzzle pieces in our first feature, West of Her.

Naming 48
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Cracking The Code: Death Sentence for SaaS.or for Lawson?

Cracking the Code

The Deutsche Bank report has a very interesting chart on the topic presenting the Free Cash Flow margins vs. the revenue growth four years post IPO for select software leaders: As you can see, with 20% Free Cash Flow margin and a 50% growth rate, Salesforce is well positioned in the pack! He accidentally funded the CRM product and Netsuite.