2002 Product Development Revenue Sales 
Austin Startup
AUGUST 20, 2017
Of all your hires, if you have commissioned sales people, those will give you the most problems if they’re not all given an equal chance to make their quotas and achieve their personal earnings goals. If you’ve been in the sales game, you know that most customers will sell themselves if you just let them. You’ve just got to listen.
ConversionXL
SEPTEMBER 5, 2019
Because they used the magic term ‘personas,‘ development teams were discouraged from developing their own, not realising that a market segment might contain multiple personas. Development teams couldn’t use marketing personas to make design decisions, so they decided personas weren’t that useful. (It
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ConversionXL
MARCH 7, 2017
One of the best definitions I’ve found, which expounds a bit more, comes from Tony Zambito circa 2002 : Tony Zambito: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.
Steve Blank
NOVEMBER 1, 2010
They made other assumptions about the type of sales channel, partnerships and revenue model they would need. And they rolled all of this up into a set of financial forecasts with a “size of market” forecast from brand name management consulting firms that said they’d have 42 million customers by 2002.
Designmantic Blog
MARCH 6, 2018
It is apparent that the United States has the highest performing entrepreneurship, but what is truly amazing is how women contribute the biggest growth in revenue, employment and financial efficiency. She has also authored many best-selling books for Amazon on sales, marketing, entrepreneurship and small businesses. Tamara McCleary.
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