ConversionXL
FEBRUARY 19, 2020
One early researcher was Edward Bernays—Sigmund Freud’s nephew—who coined the term “public relations.”. Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” Bernays believed that people could be influenced via crowd psychology and psychoanalysis.
crowdSPRING Blog
AUGUST 11, 2013
In the universe of lean marketing tactics, best practice always includes a healthy mix of public relations efforts. But Clinton proceeded top spend the next decade of his life communicating his values, performing good works, and rehabilitating his public image and today he is a beloved figure in American (and global) life.
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crowdSPRING Blog
AUGUST 17, 2014
The organization builds awareness through events and outreach – historically their most popular fundraising effort has been their annual Walk to Defeat ALS , which since 2002 has raised almost $200 million in donations. Lean Marketing tips: not-for-profit edition. Small Business and Social Marketing: Time for an Audit?
VC Cafe
MAY 29, 2014
America’s Army pushed the first person shooter genre into the service of recruitment and public relations. Neuroscience Solutions Corporation (founded in 2002 and rebranded to BrainHQ ), Lumosity (founded in 2005) and Fitbrains (2007, now a Rosetta Stone company) are the most well known examples of second wave cognitive gaming.
Up and Running
APRIL 4, 2014
When Ford’s public relations manager, C. By 2002, New Coke was dead. Ford’s frustrated chairman, Ernest Breech, asked the committee out loud, “Why don’t we just call it Edsel (after the founder’s late son and former president of the company, Edsel Ford)?” What Went Wrong?
Hearpreneur
OCTOBER 7, 2020
I founded Wings Air Helicopters in 2002, which started out as a flight school with just one training helicopter and has since grown into a premier helicopter company. I continued my day job but I had somebody working for me as an instructor. And then, I bought a helicopter and started doing the same thing.
Gust
MAY 24, 2012
Dual-class voting structures are receiving a lot of attention these days along with intense publicity related to the Facebook IPO , following in the wake of other recent tech IPOs with a similar structure such as Zynga and LinkedIn.
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