Moneyball Design: Why the Research and Data Analysis is Critical to Getting Your Prospects to Convert
ConversionXL
NOVEMBER 29, 2012
136 CMOs were recently asked “What do you see as your biggest opportunity for revenue generation in early 2013?” Moneyball: The Art of Winning an Unfair Game is a book by Michael Lewis, published in 2003. ” 46% of them said “improving conversions” Excellent. Good design is problem solving.”. –
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