A Smart Bear: Startups and Marketing for Geeks

OCTOBER 31, 2011

Marketing, advertising, positioning — they’re all forms of persuasive writing, just like an op-ed in the New York Times. But this was 2003 when AdWords was new. click and competed with no other advertisers. But that’s how you build a hobby, not a company. What’s the answer? I bought ads for $0.05/click

Customer 279

Customer Software Review SEM Technical Review 279

reidhoffman.org

NOVEMBER 12, 2013

Friendster was at its height, strongly battling MySpace after raising its premium round from Benchmark and Kleiner in the fall of 2003. Friendster raised a big round in 2003; MySpace started gaining traction. The general rule is one business model drives the business. We only used inLeads as a brand in this deck.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

VC Cafe

FEBRUARY 14, 2010

Asocs – Founded in 2003, ASOCS develops and markets MultiComms™. Our unique and patented algorithms are a breakthrough in the present state of the art. Datanetis – People are ten times more likely to react to offers from a friend than to advertising.

Mobile 110

Mobile IP SMS Networking 110

Both Sides of the Table

MARCH 1, 2011

Of course, monetization of search became one of the best business models in the history of business. After AltaVista, Mike spent a year doing business development for USA Networks ( now IAC – Interactive Corp ). However, Mike didn’t want Quigo to be in this kind of business for long. So, he built an auction.

Semantic 302

Semantic Acquisition Valuation Angel Investor 302