Duct Tape Marketing

JUNE 3, 2011

While initial social media initiatives were focused primarily on building and engaging in organic ways, smart marketers are now adding paid campaign support to the social mix very much like search engine marketing relies on PPC ad support. The key to the effectiveness of this approach resides in building the organic side first.

Small Business 61

Small Business PPC Social Media Public Relations 61

Duct Tape Marketing

MAY 28, 2011

GaggleAMP – tool that let’s you get your customers and partners involved in amplifying your social media campaigns. Image Pascal Mages via Flickr Good stuff I found this week: Gridly – Agency like templating system that makes it very easy to create consistently branded print materials. 5 Practical Tips for Gett. :

Small Business 55

Small Business Marketing Social Media RSS 55

Duct Tape Marketing

APRIL 21, 2011

The idea behind this graphic I call the Marketing Hourglass is that marketing is no longer a hunt and close business, it’s a be found, build trust, nurture, wow and refer business. All rights reserved. iThemes Builder by iThemes Powered by WordPress Delicious Facebook Digg Flickr LinkedIn Twitter SlideShare Youtube grab this

Marketing 69

Marketing RSS Social Media Lead Generation 69

Duct Tape Marketing

MAY 23, 2011

Apps and contests and campaigns to get more Likes are all fine, but the real payoff is at the wall. In addition, I believe using targeted advertising to gain Likes of people that might actually be interested in what your brand has to say is probably much more effective long term than harassing your high school friends to Like your page.

Small Business 78

Small Business Social Media Networking Engineer 78

Duct Tape Marketing

JUNE 22, 2011

This single minded purpose is the filter for every business decision, hiring decision, product decision, and marketing campaign – and it often starts by simply realizing and capturing who the company is being at some point in time – the here’s what we really stand for moment. All rights reserved.

Small Business 57

Small Business Marketing RSS Social Media 57

Duct Tape Marketing

APRIL 25, 2011

You should also add a series of routine systems and tools to all of your campaigns, calls to action and Web pages as striking the right balance of elements, colors, words, and images can send your conversion rates soaring with very time and money invested. All rights reserved.

Small Business 65

Small Business Marketing Social Media Web 65

Duct Tape Marketing

JUNE 1, 2011

Being easy to do business with is a marketing strategy that can become a culture and mantra that spreads word of mouth and drives customer adoption faster than any promotion or campaign ever could. Evernote is easy to do business with. All rights reserved.

Marketing 73

Marketing Social Media Small Business Engineer 73