Moneyball Design: Why the Research and Data Analysis is Critical to Getting Your Prospects to Convert
ConversionXL
NOVEMBER 29, 2012
” 46% of them said “improving conversions” Excellent. We were proposing to start with conversion research and usability testing, and then move on to conversion rate optimization based on the findings and do A/B testing. Moneyball: The Art of Winning an Unfair Game is a book by Michael Lewis, published in 2003.
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