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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

I ran my first marathon in London this way in 2003 raising $3,000 for Parkinson’s disease (and finishing in under 4 hours – my publicly stated goal). How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Nobody likes to raise money then look like a loser.

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