Remove 2003 Remove Audience Remove B2B Remove SEO
article thumbnail

27 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Back in the days of straight advertising, it was important to have a name that explained what your company specialised in so the audience would be drawn to it. First, we will do mainly SEO. And 3rd, my way of doing SEO is original and originality should be part of agency culture. Thanks to Chris Wain, Africa Travel !

Naming 102
article thumbnail

The Biggest Stereotype About Marketing Automation

Duct Tape Marketing

We also know that more information is being created every 48 hours than the entire amount we made before 2003. Since the key with any great campaign is delivering the right message to the right audience at the right time, one of the things the industry became focused on was automating emails. photo credit: B2B Online.

article thumbnail

5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use.

B2B 133