2003 Channel Curation SEO 
Both Sides of the Table
APRIL 23, 2011
In 2003 one of their first investments was Qiigo, Mike Yavondite’s company. It has become a short form premium destination that is verticalizing content in category channels. They aggregate other people’s content and curate it into categories. So it is a combination of markets and people. The contextual ad market was attractive.
ConversionXL
DECEMBER 3, 2018
The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. It looks and feels very different from content optimized for search since it isn’t beholden to any SEO tactics like word count and keyword density.
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