Duct Tape Marketing

JUNE 10, 2011

Business owners must learn to manage and juggle a complex and shifting combination of customer, partner, vendor, staff and advisory relationships in order to survive and grow. This is so critical if you plan to build a strategic partner platform. Internal customer – How often do you take the internal temperature?

Small Business 58

Small Business Marketing Software Review Social Media 58

Duct Tape Marketing

JUNE 24, 2011

In order to charge more and get what you’re worth you’ve got to take some time and get very serious about measuring one thing – value or results that a customer receives. Here’s how to do that Create a process that requires you to meet with every customer for something I call a “results review.”

Small Business 66

Small Business Marketing Software Review Social Media 66

Duct Tape Marketing

JUNE 7, 2011

The marketing strategy is delivered to and through the staff to the ultimate delight and inspiration of the customer. In fact, I’ve said it many times, your staff is likely delivering the same experience to your customers as they are receiving from you.

Small Business 59

Small Business Marketing Social Media Software Review 59

Duct Tape Marketing

MAY 16, 2011

Here’s an example: let’s say one of your business goals for the year is to increase renewal business from existing customers by 15%. To develop your marketing strategy, think about the marketing efforts it would take to get more customers to renew.

Marketing 53

Marketing Social Media Software Review Small Business 53

Duct Tape Marketing

MAY 18, 2011

Explain how you love providing great service and encourage customers to review your service. Make customers aware of the review page via: Business cards – on the back: “Love our service? Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi.

Web 46

Web Software Review Cofounder Small Business 46

Duct Tape Marketing

JUNE 13, 2011

If you intend to thrill every customer, you will attract and retain. Related Posts: Follow-up Is the Momentum Building Power Tool What To Do When a Prospect Says Yes The Most Expensive Way to Grow a Business Who don’t you want as a customer? Note: There have been some updates since I published th. 5 Practical Tips for Gett. :

Small Business 70

Small Business Customer Marketing New York 70

Growthink Blog

MAY 20, 2014

At the time, Tom was a partner at Enterprise Partners Venture Capital in San Diego. At the time (around 2003), many venture capital firms were licking their wounds. He said that going forward, Enterprise Partners would wait at least six months before funding any new company they met. In other words.

Venture Capital 107

Venture Capital San Diego Los Angeles Partner 107

Hearpreneur

JULY 28, 2018

Moody established Stella & Chewy’s in 2003 in a tiny New York City apartment, but the impetus for the business came years earlier when Chewy, who had been rescued from an animal shelter, developed severe health problems. On a veterinarian’s recommendation, Marie put Chewy on a raw meat/vegetable diet. How do you help clients?

Milwaukee 55

Milwaukee New York City New York Entrepreneur 55

Hearpreneur

AUGUST 10, 2022

It drives media attention and fosters customer retention rate, which is why most companies strive to have it in their mission statement. It seeks to solve customer problems in a better and more modern way and help such companies edge over the competition. And as we all know, wowing the customer over and over is no easy task.

Entrepreneur 124

Entrepreneur Technical Review Non-Compete Software Review 124

Hearpreneur

JANUARY 7, 2017

I’ve built a loyal customer base and by selling directly through image consultants, stylists, at shows and on my website I am able to give my clients top quality at almost wholesale affordable prices. (I I have encountered numerous companies with bad customer service, or bad financial management, or unprofessional stuff, you name it.

Entrepreneur 91

Entrepreneur LLC Cofounder Green 91

Both Sides of the Table

APRIL 27, 2010

My original post was directed at hiring managers. It said that I didn’t believe it was a good idea to hire job hoppers. My view still stands – for many hiring managers a large factor in looking through resumes of somebody who is 30+ and has never worked somewhere for more than 18 months will be the job hopping element.

Venture Capital 285

Venture Capital Hiring Software Review Stock Options 285

Duct Tape Marketing

JUNE 27, 2011

There are countless ways to research, measure, analyze and theorize about your ideal target client, but experience tells me most firms don’t have to look very far to find a thorough profile of their ideal customer. In other words our ideal customers are often people we simply like and understand. Does this have some truth for you?

Social Media 69

Social Media RSS Engineer Public Relations 69

Duct Tape Marketing

MAY 28, 2011

GaggleAMP – tool that let’s you get your customers and partners involved in amplifying your social media campaigns. LoopFuse a marketing automation platform that makes it easy generate demand and engage customers through the buying cycle. Note: There have been some updates since I published th.

Small Business 55

Small Business Marketing Social Media RSS 55

Duct Tape Marketing

APRIL 21, 2011

I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. iTunes link – Cost is $2.99) or Related Posts: Creating Customer Bliss Has Social Media Changed Customer Service? Unapologetic Rules for Entrepreneurs Are You Making Evil Plans?

Marketing 68

Marketing RSS Social Media Lead Generation 68

Duct Tape Marketing

APRIL 26, 2011

I’ve done some work with eBay and Etsy sellers and those businesses are great examples of how a company can either struggle or thrive based on how well they see purchases as customers rather than transactions. The series of photos below represent what I believe is a great example of how to deliver an experience with your product.

Social Media 76

Social Media RSS Engineer Public Relations 76

Duct Tape Marketing

JUNE 17, 2011

SMS may never really be that effective as a pure lead generation tool, like email or direct mail, but it is a very effective and convenient delivery mechanism for customers and prospects seeking specific actions and information. View it in that light and perhaps some creative uses leap to mind.

SMS 72

SMS Marketing Mobile Social Media 72

Duct Tape Marketing

JULY 5, 2011

This can be said of the individual elements of any business – the products, the services, the people, the customers, the culture, the story, the brand – but it is the collective attainment of commitment that is the ultimate marker of success. So, my first question to you as you contemplate the validity of this idea.

Small Business 60

Small Business Marketing Social Media RSS 60

Duct Tape Marketing

JUNE 14, 2011

My take is that if you establish a strong marketing strategy, one that helps you build trust, and you fully understand the behavior and objectives of your ideal customer, then you can use almost any tactic to build your business. The technology is there to do this in small batches with hundreds of variations.

Small Business 66

Small Business Lead Generation Social Media Advertising 66

Duct Tape Marketing

APRIL 26, 2011

In an effort to help a confused individual that requested our help via email (understand this was not a customer, just a weary traveler) we asked a couple clarifying questions to try to understand how we could help. What we received back was an insult filled rant about how we should apologize for not knowing what she wanted.

Social Media 61

Social Media RSS Engineer Public Relations 61

Duct Tape Marketing

JULY 7, 2011

Both employees and customers benefit from a business where play and laughter are as treasured as profit and process. Some may contend that there is no place for humor in their business and to that I say, if your customers are human beings, there is a place. Your picture is on our wall as “Customer of the Year&#.

Small Business 62

Small Business Marketing Portland Social Media 62

Duct Tape Marketing

JUNE 25, 2011

Flowplayer – open source flash video player that allows you to customize the player for your embedded video and create a branded player – a step up from simple YouTube embeds for serious video experience. MailVu – quite possibly the easiest way to record and send personalized video in email.

Small Business 57

Small Business Marketing Widget Flash 57

dashes.com

SEPTEMBER 17, 2011

If I honor your NDA, and I meet a great investor or potential employee or valuable partner for your new venture, I wouldnt be able to tell them about it. If someone hired you, would you have your lawyer look over the NDA? The biggest value I can probably offer you is that I would talk about what youre working on. dan.sanderson. |

NDA 52

NDA Technical Review Non-Compete San Francisco 52

Duct Tape Marketing

JANUARY 9, 2019

This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. She is the founder and CEO of Ruby Receptionists , a company she started back in 2003 and has seen double digit growth every year since it’s inception. Back to Podcast. Transcript. Jill, thanks for joining me.

Ruby 55

Ruby Entrepreneur Portland Small Business 55

Duct Tape Marketing

JUNE 20, 2011

The fact is most businesses offer or honor an implied guarantee – if a customer feels they didn’t get what was promised we often resolve this by offering a refund. I believe any businesses can explore ways to promote their best customers into some form of exclusive membership offering.

Social Media 67

Social Media SEO Programming Engineer 67

Duct Tape Marketing

MAY 14, 2011

Enloop – Automatically creates customized business plans are prepared, on-the-fly, complete with all text and financial forecasts. Image kase3k via Flickr Good stuff I found this week: Olark – Very full featured real time chat tool for your web site.

Small Business 56

Small Business Marketing Social Media RSS 56

Duct Tape Marketing

MAY 9, 2011

Image Tom BKK via Flickr Most business owners lean toward the negative side of things and view this question as a warning that their suppliers, staff and customers are trying to take advantage of them. What was your first thought when you read this title? Start off each day reminding to bring your best to someone today.

Small Business 57

Small Business Marketing Social Media Lean 57

Duct Tape Marketing

JULY 2, 2011

Present.ly – A private microblogging tool that has great applications for businesses wanting to share a stream of information with employees and customer groups. Swiffy – A Google Labs project that makes it very easy to upload your flash movies and convert them to a format that will play on the iPhone and iPad.

Small Business 54

Small Business Marketing Flash Social Media 54

Duct Tape Marketing

JUNE 8, 2011

This process includes adding immediate customer feedback to the development road map. iTunes link – Cost is $2.99) or Related Posts: Shifting to the Third Screen Has Social Media Changed Customer Service? Really great ideas emerge through lots of little failures. Note: There have been some updates since I published th.

RSS 56

RSS Social Media Engineer Public Relations 56

Duct Tape Marketing

APRIL 18, 2011

So, by this point you might be saying, “But I don’t know how to get started with. ” – blogging, accounting, analysis, speaking, selling, hiring, SEO, or any other of a myriad of necessary activities I’m no got at. That’s part two for tomorrow’s post – come back won’t you!

Small Business 76

Small Business Marketing Engineer RSS 76

Duct Tape Marketing

JULY 1, 2011

iTunes link – Cost is $2.99) or Related Posts: Creating Customer Bliss Seth Godin Pokes His Own Box Has Social Media Changed Customer Service? You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed ) or you can buy the Duct Tape Marketing iPhone app.

Small Business 57

Small Business RSS Marketing Social Media 57

Duct Tape Marketing

APRIL 23, 2011

Schedulicity – this tool allows you to put your calendar online so customers can find a time that works to schedule an appointment. This free little app lets you create links directly to a specific part of a page. There’s a bookmarklet and Firefox extension as well.

Small Business 57

Small Business Marketing Social Media RSS 57

Duct Tape Marketing

APRIL 27, 2011

Denny tackles the question that many small businesses face and that’s “what to do when you’re faced with competition that has more money, name recognition and customers?&# Leverage someone else’s investment—just be there the moment the customer grabs their wallet. Create “thin ice” arguments. Fight unfairly.

Small Business 58

Small Business RSS Marketing Social Media 58

Duct Tape Marketing

MAY 27, 2011

My guest for this week’s episode of the Duct Tape Marketing podcast is Chuck Martin, CEO of The Mobile Future Institute and Director of the Center of Media Research at MediaPost Communications Inc and author of The Third Screen: Marketing to Your Customers in a World Gone Mobile. Figure that out and you’ll never be led astray.

Small Business 57

Small Business RSS Marketing Mobile 57

Duct Tape Marketing

JUNE 15, 2011

Lean manufacturing is a production practice that considers the expenditure of resources for any goal other than the creation of value for the end customer to be wasteful, and thus a target for elimination. Creating Customer Bliss Are You Making Evil Plans? Note: There have been some updates since I published th.

Lean 53

Lean Small Business RSS Marketing 53

Duct Tape Marketing

MAY 12, 2011

iTunes link – Cost is $2.99) or Related Posts: Has Social Media Changed Customer Service? Creating Customer Bliss Accelerate Your Startup The Trend Towards Lean Startups Are You Making Evil Plans? Note: There have been some updates since I published th. 5 Practical Tips for Gett. : 5 Steps to Successful Fac.

Search 53

Search RSS Social Media Engineer 53

Duct Tape Marketing

MAY 19, 2011

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

Small Business 53

Small Business Marketing Social Media Cofounder 53

Duct Tape Marketing

MAY 26, 2011

In addition, you may find these tools helpful when sizing up the online presence of a prospect, vendor or potential strategic partner. link] Google Search Shortcuts – Google has a list of operators that you can use to do customer searches that will turn up lots of information on sites you are analyzing.

SEO 68

SEO Small Business Marketing Search 68