2003 Customer Lead Generation Networking 
Duct Tape Marketing
JUNE 16, 2011
My experience is that most businesses have at least a few of those evangelist type customers just looking for ways to sing their praises. Sure, asking them for a few referrals is a great way to let them help, but I’ve found that there a few things you can do to really give your champion customers a voice and let them shine in the process.
Duct Tape Marketing
JUNE 14, 2011
You could change the subject to email or face to face networking or press releases, but the implication is always that some long established marketing tactic has been supplanted by Twitter or Facebook. My answer is always the same – nothing is dead – but the ways we use them have changed. 5 Practical Tips for Gett. :
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Duct Tape Marketing
APRIL 21, 2011
I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. iTunes link – Cost is $2.99) or Related Posts: Creating Customer Bliss Has Social Media Changed Customer Service? 5 Practical Tips for Gett. : 5 Steps to Successful Fac.
Duct Tape Marketing
JUNE 17, 2011
People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. Bonus: Group Text Don’t forget about the wave of group text services that are cropping up as a great way to communicate with your staff, customers, partners and suppliers.
Duct Tape Marketing
APRIL 28, 2011
Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. If a potential buyer can see how they too could operate your marketing system, even after you the owner is long gone, you’ll build value.
Duct Tape Marketing
MAY 27, 2011
My guest for this week’s episode of the Duct Tape Marketing podcast is Chuck Martin, CEO of The Mobile Future Institute and Director of the Center of Media Research at MediaPost Communications Inc and author of The Third Screen: Marketing to Your Customers in a World Gone Mobile. Note: There have been some updates since I published th.
Duct Tape Marketing
APRIL 18, 2011
Free Weekly Marketing eNewsletter Years Worth of Posts Here Select Month April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June (..)
Expert insights. Personalized for you.
69 
Let's personalize your content