How “False Expertise” Can Damage Your Business—and How to Protect It
ConversionXL
OCTOBER 18, 2018
The result of these vulnerabilities is that we hire the wrong candidates, listen to the wrong people, and fail to differentiate our businesses. How false expertise leads us to hire the wrong people. In short, we seek to validate our own characteristics: Hiring someone who’s like us reinforces our own value.
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