2003 Differentiation Matching PR 
Both Sides of the Table
JANUARY 16, 2012
I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies. ” These are people with whom there is a likely match for your product or service. But if you’re looking for something differentiated in your portfolio I think we’d be a great fit. why buy me?
crowdSPRING Blog
DECEMBER 13, 2018
If you have an existing company, you evaluated your core identity in the discovery phase and now have a chance to evolve that identity to better match your current/future vision, mission, and values. Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors.
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