Two Decade-Defining Acquisitions? Then (Google) & Now (Apple)
Genuine VC
JANUARY 7, 2010
Back in 2003 Google acquired Applied Semantics for just over $100M. This startup had a little technology called AdSense which allowed for the presentation of contextually relevant ads on a set of distributed publisher sites. With it, Google monetized via advertising not only on their own search pages, but beyond.
115 
Let's personalize your content