Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right
crowdSPRING Blog
JULY 19, 2018
Lee Fredericksen, Managing Partner at Hinge Marketing explains : A brand promise is an extension of a company’s positioning. Ever since President Nixon declared a war on drugs in 1971, cannabis has gotten some pretty bad PR. In 2003 owner Paul Canella began selling biodegradable dog waste bags and he’s never looked back.
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