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Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

crowdSPRING Blog

Lee Fredericksen, Managing Partner at Hinge Marketing explains : A brand promise is an extension of a company’s positioning. Ever since President Nixon declared a war on drugs in 1971, cannabis has gotten some pretty bad PR. In 2003 owner Paul Canella began selling biodegradable dog waste bags and he’s never looked back.

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Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

crowdSPRING Blog

Lee Fredericksen, Managing Partner at Hinge Marketing explains : A brand promise is an extension of a company’s positioning. Ever since President Nixon declared a war on drugs in 1971, cannabis has gotten some pretty bad PR. In 2003 owner Paul Canella began selling biodegradable dog waste bags and he’s never looked back.

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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

About 5 years ago, my business partner and I were debating on whether to spend $2,250 for a branded domain from an online domain brokerage and had fallen in love with a techy name for our marketing firm. Eventually we landed on Red Shoes PR. Thanks to Lisa Cruz, Red Shoes PR. 1 – Finding a Domain.

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Elephants Can Dance – Reinventing HP « Steve Blank

Steve Blank

Hewlett’s partner Dave Packard wanted to get into the computer business.) After failing dismally at making disposable digital cameras in 2003 Pure Digital Technologies reinvented their company in 2007 to make the Flip line of camcorders. It was priced at $22,000 – equivalent to about $140,000 in 2009 dollars.

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From Nothing To Something. How To Get There.

techcrunch.com

In Meebo’s case, for example, I was lucky enough to partner up with Elaine and Sandy. No looking for partnerships (who’s going to partner with you anyway?). Trust me, once you’ve launched and achieved traction, you’ll have your pick of mentors, VCs, partners and all the legal expenses you need. Partner up? No legal muck.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

This will save you scrambling in the aftermath of any potential PR disasters, and will help you: Discover how your customer feels about their experience with your business and/or product, Provide a solution or make amends to an unhappy or dissatisfied customer, and. Divine Chocolate: Featuring brand promise.

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