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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

I ran my first marathon in London this way in 2003 raising $3,000 for Parkinson’s disease (and finishing in under 4 hours – my publicly stated goal). How many adds came through organic SEO? How many through SEM? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth.

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