2003 Public Relations Retention Sales 
Hearpreneur
JANUARY 7, 2017
I seized this opportunity to try an experiment in both client service and employee retention, by focusing on senior level staff first, and combining that with a flexible and healthy working environment that is not a mainstay in the public relations world. At the time, I was a doing sales and marketing for a media company.
Duct Tape Marketing
MAY 19, 2011
His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.
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