Duct Tape Marketing

JUNE 13, 2011

Far too often marketers spend all of their attention on the chase and the sale and not enough on the retain and remarkable experience. It’s certainly a big topic, but I love that attract and retain are used in the same setting because they are certainly linked arm in arm in a business that wants to build any kind of marketing momentum.

Small Business 72

Small Business Customer Marketing New York 72

Duct Tape Marketing

JUNE 14, 2011

Use technology to produce postcards that invite each recipient to a personal landing page that features information tailored to their interests and alerts a sales team to initiate a further contact. The technology is there to do this in small batches with hundreds of variations. All rights reserved.

Small Business 68

Small Business Lead Generation Social Media Advertising 68

Duct Tape Marketing

APRIL 28, 2011

If indeed you have any vision of selling your business in the future you’ve got to focus on marketing instead of simply focusing on sales. In my opinion, a greater focus on these elements not only creates greater sales, it leads to the creation of a more valuable asset – or something you might indeed be able to sell.

Marketing 65

Marketing Valuation Differentiation Lead Generation 65

Duct Tape Marketing

MAY 20, 2011

Jim Connolly Jim Connolly specializes in helping small businesses to make massively more sales and boost their profits, through common sense marketing. I Hate Selling, So Now How Do I Convert Leads 1 Many business owners attract sales leads, but feel uncomfortable converting those leads into paying clients. All rights reserved.

Small Business 53

Small Business North America Social Media Matching 53

Duct Tape Marketing

JUNE 20, 2011

I’m no science wiz, but I’ve always loved the idea of resistance in physics as a metaphor for the kind of resistance many business owners encounter when trying to spark a sale. Many times we can present a solution and price that seems like the obvious and logical choice, but can’t seem to make the sale.

Social Media 69

Social Media SEO Programming Engineer 69

Duct Tape Marketing

MAY 19, 2011

When you want to get more “leads” into the top of your sales funnel, you have the option of not requiring people to register to get the valuable content that your company creates (an ebook or white paper perhaps). With a gate, each person downloading becomes a valuable sales lead. You have a choice. All rights reserved.

Metrics 50

Metrics Social Media Small Business RSS 50

Duct Tape Marketing

APRIL 27, 2011

On the surface it’s a stock market like game where individuals and companies offer shares of stock for sale and that stock value is measured based on demand, actions taken on Empire Avenue and the collective participation and engagement in social media sites such as Twitter, Facebook, LinkedIn and YouTube. First off, what is it.

Social Media 57

Social Media Stock Media RSS 57

Duct Tape Marketing

APRIL 25, 2011

Often times we want to make our stuff sound so important and wonderful that it comes off confusing and complex – confusion equals no sale! Balancing both of these needs is the tricky part. All rights reserved. iThemes Builder by iThemes Powered by WordPress Delicious Facebook Digg Flickr LinkedIn Twitter SlideShare Youtube grab this

Small Business 65

Small Business Marketing Social Media Web 65

Duct Tape Marketing

MAY 20, 2011

Mahan Khalsa Mahan Khalsa is the founder of the Sales Performance Group of FranklinCovey , the creator of the Helping Clients Succeed sales improvement program taught in over 40 countries and 10 different languages. He is currently a founding partner at Ninety Five 5 (Less Nonsense – More Sales). All rights reserved.

Small Business 44

Small Business Social Media Matching RSS 44

Duct Tape Marketing

MAY 10, 2011

If you’ve ever wondered why your pure sales messages meet with resistance and deflection it’s because to most prospects you look like someone that is out to steal their money, time and attention – something akin to a predator. All rights reserved.

Small Business 57

Small Business Marketing Engineer Social Media 57

Duct Tape Marketing

MAY 16, 2011

Look for numbers like sales, units, leads, presentations, page views, downloads, and conversion rates. Which brings us to money, the reason why you want a marketing plan: better marketing planning means better marketing management which means more sales and managed, optimized marketing spending. 5 Practical Tips for Gett. :

Marketing 41

Marketing Matching Social Media Cofounder 41

Duct Tape Marketing

MAY 20, 2011

For more insights, download these four free sales tools. Jill Konrath Jill Konrath, author of SNAP Selling & Selling to Big Companies, helps sellers crack into new accounts and win big contracts. I Hate Selling, So Now How Do I Convert Leads 2 Stop selling then – at least the way you think you’re supposed to. All rights reserved.

Small Business 45

Small Business Social Media Matching RSS 45

Duct Tape Marketing

MAY 20, 2011

Michael Schultz Mike Schultz, author of Rainmaking Conversations , is President of RAIN Group, a sales training , assessment, and performance improvement company, and publisher of RainToday.com. Those that turn their sales fortunes around stop hating it. I wish learning to love sales would be as easy as telling you, “Try it!

Small Business 33

Small Business Green Social Media Matching 33

Duct Tape Marketing

MAY 20, 2011

Wendy Weiss Wendy Weiss, The Queen of Cold Calling™ , is an author, speaker, sales trainer, and sales coach. Read all five posts in today’s series and come back each day this week for five new posts in this great educational series and another chance to win. She is the author of the book, Cold Calling for Women.

Small Business 39

Small Business Social Media Matching RSS 39

Duct Tape Marketing

JUNE 1, 2011

This might end up sounding more like a personality trait, but companies that turn customers into volunteer sales forces fully understand and use the power of giving more than was promised and surprisingly beating expectations as a marketing strategy. The element of surprise Few things enamor like exceeding someone’s expectations.

Marketing 74

Marketing Social Media Small Business Engineer 74

Duct Tape Marketing

MAY 18, 2011

Word of mouth, referrals and buzz on social networks can increase awareness, build trust and influence sales. Social Media & Networking – 90% of marketers say that social media is important for their business according to the 2011 Social Media Marketing Report. All rights reserved.

Web 37

Web Social Media Small Business Social Network 37

Duct Tape Marketing

MAY 19, 2011

Usually, referrals begin already much closer to the sales point, but not always. Ask questions about them. Connect them with others (only with permission, of course), etc. The best of all is through a referral. Sometimes they come in at the top, as well. All rights reserved.

Social Media 34

Social Media RSS Small Business Engineer 34

Duct Tape Marketing

MAY 19, 2011

You’ll find it’s much easier to promote this kind of high-quality free content, particularly with social media, than it is to try to jump right to the sale of your product or service. It will build trust and rapport, so that down the line you can fully explain all the benefits of what you do. All rights reserved.

Social Media 42

Social Media Email Small Business Programming 42

Duct Tape Marketing

MAY 16, 2011

How much of our sales are we willing to put into our Marketing? Here are some great questions to get your Marketing Strategy rolling: What is the purpose of our business? Why do people love buying from us? If we could get them to buy more, what would we want them to buy and how much more money should they spend? All rights reserved.

Marketing 35

Marketing Small Business Social Media Matching 35

Duct Tape Marketing

MAY 19, 2011

But what would happen if, instead of ending with the sales conversation; the new customer, you began with the customer purchase? You are addicted to acquisition as you cast out that wide net, which just happens to be full of holes. And you’re not alone. All rights reserved.

Social Media 32

Social Media Retention Acquisition LLC 32