2004 Acquisition B2C Social Media 
Seeing Both Sides
AUGUST 16, 2012
Going B2C was daunting and not in our core DNA,” Kaufer remarked. The company agreed to be acquired by Expedia/IAC in 2004 for $210 million in cash, a huge win for all, particularly given their amazing capital efficiency: they had only raised $4 million in venture capital. I prefer to keep it separate and give it some CEO love.
Software By Rob
AUGUST 18, 2010
Business software is different and shouldn’t be treated in the same way as B2C. Regarding the best type of products for freemium: I would’ve guessed that products like Pluggio (social media apps) would fit the bill here since most people expect them to be free. Justin #14 Eugene Mandel on 08.18.10 18 Rob on 08.18.10
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