2004 Advertising Differentiation Viral 
reidhoffman.org
NOVEMBER 12, 2013
What I’ve honorably been able to do, however, is share the deck I used to pitch LinkedIn to Greylock for a Series B investment back in 2004. the consumer internet landscape in 2004 vs. today. In 2004, the consumer internet was just beginning to rebound. In 2004, investors regained interest in the consumer internet again.
crowdSPRING Blog
JULY 10, 2011
In 1998, Google was the new kid in an established (if not quite mature) market for Internet search, and by 2004, it was by far the leading Internet search engine, handling almost 85% of the search requests on the web. Ate the points of differentiation compelling? Differentiate in a compelling way. Photo: Katie Weilbacher.
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Both Sides of the Table
DECEMBER 5, 2010
billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. might have been a lot less differentiated.
mashable.com
JUNE 11, 2013
Advertise Advertise. In fact, recent research shows that 75% of startups fail (based on a study of 2,000 startups that received VC funding from 2004 to 2010). Assuming Virality. "A I have news for you: Theyre not coming and youre not going to go viral. Services dont spontaneously go viral. Entertainment.
Both Sides of the Table
FEBRUARY 12, 2017
I began asking around who the smartest people in the online media industry were and two names came up again and again — Jonah Peretti (social & viral content) and Ze Frank (social video). I asked Jonah in my interview how he became this viral guru. Back then there were “email forwards.” I asked Jonah about this. “I
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