ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Elevate your founder and employee personal brand. Take SparkToro founder Rand Fishkin. Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. Which sources drive the most traffic to your website from your target audience? The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

Ben's Blog

AUGUST 17, 2020

When speaking with founders and private growth investors, we hear countless references to “multiples paid” on current or near-term revenue; both obsess over this because a higher multiple translates to a higher valuation. Imagine there is a hot, bottoms-up $60M revenue B2B software company raising at a $4B valuation. Not too shabby!

Valuation 36

Valuation Balance Sheet Cofounder Forecast 36

Software By Rob

AUGUST 18, 2010

Before: After: And thenI ran into a Mixergy interview where 37signals founder, Jason Fried, talks about their free plan (6:00 into the interview): “… The majority of the revenues for our products come from people who sign up for the paid versions upfront. I saw that 37signals had hidden theirs.

Software Review 78

Software Review Software Revenue Cofounder 78