ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. If differentiation is a contentious issue for you, try this: create a list of three qualities that differentiate your brand. Which channels have the best engagement? The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

JANUARY 18, 2022

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. Studies show that only 5% of B2B buyers are ready to buy. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. In 2002, Elon Musk created Space X.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Ben's Blog

AUGUST 17, 2020

Imagine there is a hot, bottoms-up $60M revenue B2B software company raising at a $4B valuation. This growth could be a function of product differentiation, go-to-market operations, sheer market size, new geographies, and expansion into adjacent categories. That’s a whopping 67x revenue. Not too shabby!

Valuation 36

Valuation Balance Sheet Cofounder Forecast 36

Software By Rob

AUGUST 18, 2010

Include differentiators in your plan, even if you’re not sure you will ever build them. Do you need to differentiate more? I can remember a number of sources for similar numbers (they may be higher for B2B). Finaly, a correction: 37signals launched their first product (Basecamp) in 2004, before they had a huge following.

Software Review 78

Software Review Software Revenue Cofounder 78

ConversionXL

NOVEMBER 25, 2015

According to B2B International , “It is suited to categories where products and services are relatively similar to each other, and where brand is a strong determining factor behind decision-making.”. To reiterate, use this is product categories with little differentiation and where brands make a huge impact on pricing.

Product 48

Product Retention Revenue Acquisition 48