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Constructing Pricing Strategy For Subscription Products

ConversionXL

In this way, it’s more indirect and can determine price elasticity as well as an accurate range of effective pricing for a product. According to B2B International , “It is suited to categories where products and services are relatively similar to each other, and where brand is a strong determining factor behind decision-making.”.

Product 48
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Why Free Plans Don't Work

Software By Rob

This change that took all of five minutes to make, led to an 8x increase in paid conversions. Amazingly, this resulted in a 10x increase in paid conversions for the month. conversion rate to paid accounts initially and can convert 2% of the people that stick around for a year. Look at that again. That’s not 8%. That’s 800%.