ConversionXL

JANUARY 18, 2022

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. Studies show that only 5% of B2B buyers are ready to buy. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. In 2002, Elon Musk created Space X. Image source.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. If differentiation is a contentious issue for you, try this: create a list of three qualities that differentiate your brand. Partner with influencers to build trust and credibility.

Demand 115

Demand Affiliate Audience Leadership 115

Ben's Blog

AUGUST 17, 2020

Imagine there is a hot, bottoms-up $60M revenue B2B software company raising at a $4B valuation. This growth could be a function of product differentiation, go-to-market operations, sheer market size, new geographies, and expansion into adjacent categories. That’s a whopping 67x revenue. Not too shabby!

Valuation 36

Valuation Balance Sheet Cofounder Forecast 36